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trevor

You might enjoy Clayton Christenson's The Innovator's Dilemma. Sometimes people will settle for an inferior product when it is the best alternative to nothing at all.

http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996/ref=sr_1_1?s=books&ie=UTF8&qid=1306856920&sr=1-1

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