Terry Levine | Noggin Advertising | Copywriter | Digital + Direct Writer | Blogging | Toronto | Canada

THE FUNNIEST THING I'VE READ TODAY.

I'll do pro-bono work but I won't do it for guys like this.

Risk management -- Twilight style.

My brother is a risk management expert who seems to have found his calling as a risk management blogger.

In today's installment, he discusses risk management as it relates to the buzzy new movie Twilight.

Check it out his post here.

MORE WORDS OF WISDOM FROM SETH.

Embarrassed to admit I only recently discovered Seth Godin. But happy I did.

His latest:

There are only two ways to win in the market.

You can create a breakthrough. A promotion so powerful that people can't help but engage. An innovation so remarkable, people can't help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy of attention. This takes huge guts and substantial investment.

Or more.

ON, UM, UH, ER, WRITER'S BLOCK.

"Writer’s block? Complete bullshit. It’s just a matter of not having prepared yourself for the task."

Check out this great blog post on what writer's block is and what the keys to successful writing are. Loved it. Here's some more:

"You build up your chops through experience and discipline.  The professionals code is simple:  “When there’s money on the line, you show up where you’re supposed to be, when you said you’d be there… having done what you said you’d do.

"For a writer, that means you meet your hard deadlines… with the best stuff you’re capable of producing.  (”Soft” deadlines, which do not impact the client’s project, are different animals… as I’ve frequently discussed.  You should always have multiple soft deadlines prior to every hard deadline.  “Hard” means final… as in meeting printing deadlines, launch schedules, and any other deadline where — if it’s missed — disaster looms.)  (This attitude, of never missing hard deadlines, still separates the rookies from the trusted pro’s in business.)

"And you meet your critical deadlines every time."

WI-FRIES.

Love it. --z

From here.