I can't see the difference? Can you see the difference?

From adage.com op-ed on the latest war of the behemoths: Google v. Microsoft:

We consumers seem to becoming pawns in the power struggle between internet behemoths Google and Microsoft. To Google, we are "products" to be sold to highest bidding advertiser and to Microsoft we have been reduced largely to a software license. The battle these two corporate superpowers are undergoing leaves me feeling awed, and puny.

So when I read the plethora of opinions the experts are spinning about whether Bing is better than Google, I wonder what "Judy Consumer" thinks. I suspect the subtleties of the technology are probably lost on her.

More here.