Here are 3 things to make you smarter today:
#DESIGN : MAKE THE LOGO... BETTER
"Can you make the logo bigger?" has become shorthand for a client's desire to micromanage every aspect of the work they commission from an ad agency or design shop. But what if we worried less about the logo's size and more about its effectiveness? Here are 20 new logos that don't need to be any bigger -- because they already capture our attention. They key to a great logo? It must be distinct from competitors' logos, instantly recognizable and legible at all sizes -- but most importantly, it should connect with the organization’s mission or personality in a meaningful and memorable way.
#TRAVEL : AIRPORTS AS LIVING ORGANISMS
We see crowded hellish rooms where we take off our shoes, get our naughty bits x-rayed and fume quietly at "unforeseen" delays. Jeffrey Milstein sees beautiful living organisms. (I like what he sees better.)
@NERDGRAPH : TEXT MESSAGE MARKETING
According to Slicktext.com, marketers may be ignoring the most read marketing medium: texting. We read 98% of texts we get very day, compared to 20% of emails and 12% of Facebook posts. And we respond faster too -- within 90 seconds. So why aren't we using more SMS marketing? Is it that phone numbers are harder to compile? Or that promotional text messages can't communicate all an email or TV spot can?