I've done a fair bit of work for the pharma industry, mainly for Wyeth and all of it for over-the-counter medication. And it's a good thing because I've always felt bad for creatives who work on prescription drug advertising. There's just something weird and wild about having to develop ads that, on the one hand, show carefree people laughing and living large thanks to their medication and, on the other, include voice overs warning you that the same medication might kill you. (God giveth, God taketh away.)
Creative and legal hate one another on the best of days. I imagine discussions on these accounts must involve surrendering all pointy objects and staplers before entering the boardroom.
Which is why, though not really a laughing matter, I loved this post from HowStuffWorks detailing the top 10 weirdest prescription drug side effects.
Not included in the list but my all-time favorite is, of course: Anal leakage.
Enough said.
you mind stepping out of the pool, Ted?
Posted by: Dan | 24 February 2010 at 04:40 PM