Marketers spend a whole lot of time trying to figure out how to get us to buy their stuff. Chris Brogan suggests the answer is simple.
"Think about that for a moment. We think that price matters. We think that locale matters. We think that having a good shopping cart software matters (it certainly helps). What really has to happen when you think about buying is that you have to beat the current “best in class” for “simplicity."
More here.
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